Vogue! Oh God, the name itself puts chills down my throat.
My mother used to read vogue on those lazy Sunday afternoons, after lunch, when I was a child and life was well pretty simple.
Vogue for me is that nostalgia, a sense of comfort and a sense of goodness.
Its sanguinity, its passion, its beauty, its optimism, it's a delight for me.
I have invariably been intrigued by the beauty of pictures and what better way there was for a young 6 years old girl to enjoy the colours of those gorgeous clicks than to flip through her mother's magazines.
I loved those designs, sights aesthetics, the fonts, the colours, the celebs everything!!
I was drowned in this pixie world ever since I learnt how to read.
My passion for creativity and devotion for the magazine compelled me to write this blog on Vogue, on how it changed my life and continues to bring on a bright smile on us women's countenances.
Vogue has been a prominent read in spas, salons and those tiny beauty parlours.
I have always been fascinated by glamour, fashion and most importantly pitch shots and images.
It became a dream for me to work as an art director for Vogue and Anna Wintour as an inspiration. She stands as a brave, opinionated ambitious women in this big bad world owned by men. The scrutiny and hardships that she must have faced in her journey and her badass, being completely apologetically herself bring colour and life to the magazine makes her no less than GOAT!! (Greatest of all time).
Thank you Anna for letting us young girls dream and escape our mundane lives into the fantasy world of fashion, beauty and glamour. Your elegance and perseverance brought Vogue to the position where it is today.
Vogue is not just a magazine, it's an emotion that we girls are pragmatically grown up with. It's a part of our lives.
All those creative hardworking crews for their hard work and passion for the magazine for where it is today. It's your win guys.
I am sure many girls would kill for this job. (Nothing to do with The devil wears a Prada.) A nonchalant smirk! Ha!
Somewhere a young girl must be waiting for her magazine to arrive so that she could teleport to a new world where everything was beautiful, fun and magical!
My devotion to it led me to a desire to work in the World's number 1 fashion magazine. I have been following Vogue and doing my research on the evolution of the magazine and its business model to fit a print into this digital tech-savvy world.
Vogue went from being an advertising campaign platform for huge shops and some designers to huge brands that straddled the world be it Gucci, Channel or Prada.
The cover is the most iconic element of the whole vogue institution, its shifting design over the years reflects the endless changes in the fashion industry but notability changing representations of female identity on arguably the most important page of the magazine cover.
As they say with great power comes great responsibility, vogue needs to up its game with the ongoing trends, monumental tasks and the overall designs and aesthetics in its game.
The art department, the visuals, the photography and the graphics designs with creative direction is which is taking real pictures and printing it in the magazines and now having differentiation in the magazine going digital is very important.
An art director needs to be versed in digital and instinctual about the visuals, learning coding and digital design, moving image stuff is important going digital is like an addition to what Vogue was originally doing till 20 years.
How you present the magazines digitally versus when the magazines were in print changes to balance keeping in mind that the digital audience will always be slightly different from the parent audience.
You got to maintain that variety for every platform if it's Instagram, Twitter, Facebook, Website, Pinterest or Tumblr. All these are the extensions of the digital forms of the magazine.
Vogue has such a specific tone, voice and brand that there is still a desire for a tangible product and needs for its roots at the wonder at the creation of fashion and glamour.
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