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LIBERALIZATION AND MTV IN THE 90s ERA.
On a rainy evening, in July of 2021, when the electricity was cut off, and I had nothing to do because I was working on a computer, (I...
sakshi indurkar
3 min read


KYLIE JENNER AND HER GENIUS MARKETING!
As you can guess from the cover image, social media and the Kardashians go hand in hand and their biggest strength? Instagram!! Named by...
sakshi indurkar
2 min read


DECODING CONSUMER PSYCHOLOGY WITH RESPECT TO TRENDS IN ENTERTAINMENT.
FASHION INSIGHTS 2020 POP CULTURE INFLUENCES: TREND REPORTS: One good trait a marketer has is that they can spot an forecast future...
sakshi indurkar
2 min read


CHICK-FLICK AND FEMINISM!
"Oh! but you don't watch Avengers!" Yes, I don't watch action movies. I love soft-romantic movies rather than action movies be it...
sakshi indurkar
3 min read


COCO CHANEL: HER LIFE, HER LEGACY.
Born on 29th august 1883 in Saumur, a little village in the northeast daughter of Albert Chanel, a street vendor and Eugenie Jeanne...
sakshi indurkar
6 min read


PASSION FOR VOGUE!!
Vogue! Oh God, the name itself puts chills down my throat. My mother used to read vogue on those lazy Sunday afternoons, after lunch,...
sakshi indurkar
3 min read


THAT MALE GAZE ! AND THE FLOW OF CASH!
You know that feeling when you are just minding your own business and then suddenly you see a man staring right at your chest. Be it gym,...
sakshi indurkar
3 min read


Sex symbols: The agony and the Ecstasy
Do they say you're lucky if you are beautiful, Really? There have been numerous sad stories revolving around these famously sex symbols,...
sakshi indurkar
2 min read


SELF-CONCEPT AND BRAND PERSONALITY
Consumers have emotional connections with brands. How a brand perceives itself may resonate with the consumer and make them more likely...
sakshi indurkar
2 min read


SEXUALIZATION OF WOMEN IN THE MEDIA AND WHAT YOU NEED TO KNOW....
DOES 'SEXY' EQUAL SEXUALIZATION IN MARKETING? A lot of campaigns are now showcasing women as 'sexy' in order to portray empowerment...
sakshi indurkar
3 min read


MARKETING AND IT'S EQUATION WITH BEAUTY.
I once grabbed a " beauty test " online, and it demonstrated that I am 91% beautiful, assessing I had facial symmetry, a small mouth with...
sakshi indurkar
4 min read
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